Harrison Ford revealed what makes him happy in a new Super Bowl ad from Sunday that lasted two minutes.
Turns out it is a Jeep Wrangler 4xe which starts at $50K.
The Hollywood veteran was the star of the new Jeep commercial that saw him in a log cabin in the woods, which brought back memories of his starring role as a Dutton in the Yellowstone spinoff 1923.
Ford told People he initially turned down his surprise commercial for Jeep.
The 82-year-old actor admitted he wasn’t initially planning to be involved, but the chance to re-team with his Indiana Jones And The Dial of Destiny director James Mangold ultimately persuaded him.
He said: ‘You always say no at first… [But the commercial] was refined and personalized. [With James’ input] it came out to be something that I really feel comfortable with.’
The Star Wars actor described the two-minute commercial, which was titled ‘Owner’s Manual’, as a ‘rumination on life’.
He said: ‘It’s just a rumination on life. It’s about having control and choice in your own life, and it’s about assuming the responsibility for your own life.
‘I think [the ad] was inspired in the way that it was shot, the way that it was made. I was happy to be involved… It’s not the in-your-face big splash kind of Super Bowl commercial. It’s a soft sell.’
But the Captain America: Brave New World actor wasn’t thinking too much about the ad’s broadcast debut on game day.
He said: ‘We’re just going to be there, eating and drinkin’ like everybody else. I’m there to watch the game.
‘I’ve seen the commercial. I know how it ends.’
The commercial opens with an American flag and a winding dirt road framed by a backdrop of mountains as the Shrinking star addresses the camera.
He said in the ad: ‘Longest thing we ever do is live our lives. But life doesn’t come with an owner’s manual… Mighta been nice, huh? But that means we get to write our own stories.’
Harrison then urges people to create their own ‘owner’s manual’ for life and happiness’ then adds: ‘My friends, my family, my work make me happy…
‘We won’t always agree on which way to go. But our differences can be our strength.’
Jeep were thrilled to bring ‘the guy who epitomize adventure’ on board for the commercial.
CEP Bob Broderdorf said: ‘Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years.
‘In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he’s known to blaze his own trail.
‘So yes, Ford knows a thing or two about what the Jeep brand is all about.
‘As America’s Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry’s greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him.’